Company Brief
Bob's Gas, a well-established gas station and convenience store in Inuvik, sought to revitalize its brand image and enhance its presence both locally and online. With a strong commitment to serving the community, Bob's Gas wanted to ensure that its promotional materials and signage effectively communicated its value propositions, such as quality service and customer satisfaction. To achieve this, Big North Media was engaged to develop a comprehensive branding and marketing strategy that included designing discount cards, magazine advertisements, gift cards, and various signage solutions. Additionally, we revamped their website and created a scalable vector map illustration to enhance their visual identity. Our goal was to create cohesive and eye-catching designs that would not only attract new customers but also retain existing ones by reinforcing Bob's Gas's commitment to excellence and community service.
