The Inuvialuit Water Board (IWB), a regulatory authority responsible for water management in the Inuvialuit Settlement Region, sought to establish a cohesive brand identity that reflects their commitment to conservation, development, and utilization of water resources. They required a brand guide to standardize their visual and verbal communication, ensuring clarity and professionalism across all platforms.
Big North Media developed a user-centric website for the IWB, focusing on intuitive navigation and a clean, professional design. The homepage features direct links to essential resources, such as licensing applications, guidelines, and the electronic public register, ensuring users can easily access pertinent information.
To maintain brand consistency, we developed a comprehensive brand guide for the Inuvialuit Water Board. This guide includes detailed instructions on logo usage, color schemes, typography, and imagery, as well as guidelines for tone of voice and messaging. It serves as a reference for all marketing materials and communications, ensuring that the IWB's brand identity is consistently and effectively applied across all channels.