Mayor Peter Clarkson ran a campaign centered on transparency, community unity, and sustainable development. To reach a broad demographic and build trust with constituents, the campaign required a comprehensive suite of media assets tailored for both digital and physical distribution.
To ensure strong digital engagement, Big North Media crafted a series of social media graphics that reflected the campaign’s approachable and community-focused identity. The visual language remained consistent across platforms, reinforcing campaign messaging and encouraging voter interaction.
A professionally produced TV advertisement captured the campaign’s central themes. The ad emphasized local connection and future-facing goals, effectively engaging viewers across traditional media channels.
For the printed campaign brochure, Big North Media focused on readability and impact. The layout guided readers through Mayor Clarkson’s background, achievements, and policy priorities using a structured format and supportive visuals.
Designed for visibility and message retention, a series of large-format posters were developed to highlight campaign pillars. Bold headlines and strategic use of space allowed key messages to stand out in high-traffic public locations.
Compact and visually compelling, the campaign flyers provided succinct overviews of initiatives, key dates, and contact information. Big North Media ensured these print materials complemented the broader campaign identity while remaining easy to distribute at events and door-to-door outreach.